Keith is one of the icons of hair. Originally from England, Keith is the former owner of Vancouver’s top independent salon ZERO F before moving to Vancouver Island in 2007. Keith believes that personal style is a celebration of the freedom of expression. His profound knowledge of fashion influences of the past and present inform his work, which is both modern and timeless. Keith is committed to individualistic styling that fits the client. Keith is recognized as a premier artist by the industry’s top hair care companies, the Hairdressers’ Guild, BC Hairdressing Association, and Gold Medalist Judges’ panel.

James is a Expert Stylist with 10 years of experience! You can see the creativity in his work everyday! His hair designs stand out with unique style that comes from his keen eye to detail. James uses colour to enhance his cuts and is a master at finding a style and colour that suits his clients perfectly. James believes in good conversation, being a little different, and having great personal style! You will enjoy your time with James; he is easy to talk to, well educated, and has a great sense of humour.We have to say that we all admire his graduated bobs! It’s no surprise that we use his work for our logo!

Creative is an understatement for this passionate stylist! Hailing from Fish, one of Victoria’s most popular salons, Ashleigh is well trained, experienced and current on all of the latest trends.

Certified by the Aveda Institute in Victoria, Ashleigh has continued to advance her knowledge and skill by attending many classes and workshops over the years, including traveling to New York for specialized training with Bumble and Bumble.

Ashleigh is an accomplished painter and singer – art has always been an important passion in her life.

Viewing hair as one’s own personal expression, this creative stylist loves designing new styles for her clients to draw attention to their varied personalities.

Her bubbly character and ability to listen will make your experience with Ashleigh very comfortable and personal.

Book now with Ashleigh, and see what this artistic stylist can do for your own personal style!

Check out our Facebook Page for work by Ashleigh

Originally from Australia, Nicole is a licensed stylist and has her Master Colourist certification. She has done advanced cutting and colouring training with Coverline, Wella, KMS, Goldwell and Biosthetique, in addition to taking part in industry trade shows. Nicole is very patient and pays a great deal of attention to detail, putting her client’s needs first and foremost.

Nicole is a great movie buff, but she’s no couch potato! She enjoy the great Canadian outdoors and weekends find her out hiking and exploring coastal mountain bike trails. Nicole’s love for adventure also finds its way into her dining preferences, so you may also find her behind a menu in her favourite ethnic restaurant. Nicole’s idea of a great escape is to load up the backpack, fly to a foreign country and submerge herself in a new culture.

Jason has been part of the Roots Creative Team for the past 8 years. He is an excellent stylist, and he loves doing hair! Although completely competent in all aspects of hair design, Jason admits his preferred work is working with curly hair and creating formal, “dress-up” hairstyles for special occasions.

Jason loves the spontaneous creativity of being a stylist, and while there are many aspects of hair styling that are the same on a day to day basis, each client is different with unique features, preferences, and personality. Jason also enjoys the excitement and teamwork of creating new styles for photo shoots and hair show events.

Jason is also a talented dance instructor, teaching Latin and Swing ballroom dancing at Valdance and performing with Rainbow Youth Theatre. He enjoys the expressiveness of dance and being able to facilitate a positive experience for other people. When he’s not behind the chair or out on the dance floor, you may also find Jason throwing yoyo, which provides a quirky and fun stress release and focusing tool.

This local dance star is creative, charismatic, style savvy and down-to-earth. But don’t let his calm demeanor fool you. His tireless thirst for advanced education, including Coverline, Sukis International, Goldwell and KMS — just to mention a few — make this dance star one talented hairdresser.

Take a look at our Facebook Page for work by Jason.

Courtney is the positive ray of sunshine that always seems to brighten up the salon!
Her natural artistic abilities have made her an exceptional talent in hair colours and cuts. She specializes in updo’s as well as balayage, highlights and warm sunkissed colours.

Like many other Roots stylists, Courtney has worked her way to a strong reputation as an exceptional stylist. She has a loyal clientele that absolutely adore her and appreciate her attention to detail.

Courtney is certified and holds a second place award at Vancouver Island University’s Regional Hair Competition as well as an award for top dual credit student.

Driven as she is Courtney continues to update and master her profession, so she can bring her best to clients everyday!

With her winning smile tremendous talent and her gift of the gab you will love your experience with Courtney!

Check out more from Courtney here!

Also Check out her photo album on our Facebook Page.

Tana is absolutely brilliant with hair and waiting to design a new you. This incredibly talented artist is a local girl with an eye for perfection and detail. A certified hairstylist and graphic desighner  Tana is the perfect choice for the client who loves artistic vision. Tana prides herself in being a terrific communicator, someone who will inform her clients on their perfect personal style. If you’re looking for a unique styling experience, you’ll find it in Tana. Her passion for art and design is apparent in all her creative hair designs and colours. Tana is an excellent listener and she’ll keep your secrets safe. Her talents extend beyond the artistic realm. A lover of all things beautiful, she is an ardent devotee of fashion, makeup and film. Fluent in Spanish and website design, you’ll never run out of things to discuss with this fabulous lady! Book in to meet Tana today.

Check out more from Tana here! 

Also Check out our Facebook Page for pictures of her work here.

Kris is a brilliant young stylist eager to help you look and feel your best. While in training at the Del Rio Academy, he placed first in the school’s annual cut and colour competition with an edgy design that stood out from the crowd. He excels in short hair sculpture and creative colour designs. Kris is friendly and easy to talk to- you’ll love working with him!

You can view his work on his Facebook Page or Our Facebook Page.